𝐈𝐧𝐬𝐡𝐚𝐥𝐥𝐚𝐡 𝐕𝐚𝐥𝐨 𝐊𝐢𝐜𝐡𝐮 𝐡𝐨𝐛𝐞

Its engineers built products to meet prescribed price and performance requirements. At the end of the process designers would “skin” the product—make it look nice. The few designers working for the company were dispersed in engineering and new-product units, and individual designers followed the methods they preferred